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Good Vibes for Retail Tech Awards

We’re delighted to have been shortlisted for a 2018 Retail Week Tech Award, specifically the The Hermes Excellence in Customer Experience award for ...

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The Fightback: 4 Ways Retailers are Taking on Amazon

Amazon might still be the dominant online retailer, and online retailer of the year, according to Business Insider, but there are signs that ...

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Testing, disproportionate returns and how to find them

“Hey, do you want some chocolate ice-cream?” “Maybe after dinner tonight, but it’s 7am right now, so that’s a terrible idea”. From “A ...

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Lessons from TDC18 – the Delivery Experience Must be as Remarkable as Everything Else.

I recently attended The Delivery Conference (TDC18) in London. If there was one takeaway from a very enlightening event, it was this: The ...

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The Amazon Problem – Make Adversity the Mother of Invention

Amazon has long been a kind of big shapeless threat hanging over retail, but now this threat is solidifying into something that could ...

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How to create the perfect omnichannel strategy part 3

A multidisciplinary creative process, validation by testing and iteration are crucial to optimisation that delivers results. An omnichannel strategy that looks good on ...

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How to create the perfect omnichannel strategy part 2

Employ triangulated user research if you want to turn omnichannel problems into omnichannel opportunities. Knowing there is a problem, or more likely, multiple ...

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How to create the perfect omnichannel strategy Part 1

Why detailed, multi-faceted opportunity auditing is the first step to focused omnichannel optimisation that delivers predictable results. If customers can interact with your ...

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Ann Summers chooses Biglight to support growth

Ann Summers, the UK’s leading lingerie and adult toy retailer, has chosen Biglight to help deliver a step-change in sales performance through Biglight’s ...

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Biglight at UX Live 2017

We’re excited to announce that Biglight’s Director of UX & Optimisation, Chris Gibbins, will be running the “Customer Experience Optimisation for Ecommerce” workshop ...

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15 Leighton Place,
Kentish Town,
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