Lessons from TDC18 – the Delivery Experience Must be as Remarkable as Everything Else.

I recently attended The Delivery Conference (TDC18) in London. If there was one takeaway from a very enlightening event, it was this: The ...

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The Amazon Problem – Make Adversity the Mother of Invention

Amazon has long been a kind of big shapeless threat hanging over retail, but now this threat is solidifying into something that could ...

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How to create the perfect omnichannel strategy part 3

A multidisciplinary creative process, validation by testing and iteration are crucial to optimisation that delivers results. An omnichannel strategy that looks good on ...

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How to create the perfect omnichannel strategy part 2

Employ triangulated user research if you want to turn omnichannel problems into omnichannel opportunities. Knowing there is a problem, or more likely, multiple ...

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How to create the perfect omnichannel strategy Part 1

Why detailed, multi-faceted opportunity auditing is the first step to focused omnichannel optimisation that delivers predictable results. If customers can interact with your ...

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Ann Summers chooses Biglight to support growth

Ann Summers, the UK’s leading lingerie and adult toy retailer, has chosen Biglight to help deliver a step-change in sales performance through Biglight’s ...

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Biglight at UX Live 2017

We’re excited to announce that Biglight’s Director of UX & Optimisation, Chris Gibbins, will be running the “Customer Experience Optimisation for Ecommerce” workshop ...

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Hobbs chooses Biglight as customer experience optimisation partner

We’re delighted to announce that we have recently been appointed by contemporary British women’s clothing, accessories and footwear brand Hobbs, to provide it ...

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The sheer scale of optimisation opportunities demands an integrated approach

How integrated account teams helped us unlock £1m of potential revenue in just 12 weeks.  By Jane Gleadall, Co-founder, Biglight. Mobile optimisation has ...

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Mobile Conversion Rates – how does yours compare?

One of the prices online retailers are paying for the increased use of mobile devices to browse their stores is a marked reduction ...

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