New Furniture Village site goes live
We’re delighted to have been part of the great team that has created and launched the new Furniture Village website.
The completely redesigned site draws on extensive user research and analysis and is based on Biglight’s responsive UX Accelerator, which brings together innovation, testing and analysis to ensure an intuitive and frictionless user journey and an updated look and feel that reflects Furniture Village’s proposition.
Steve Borges, co-founder at Biglight said: “On the face it this was a site refresh, but below the surface it was more than that. Every aspect of the user experience has been defined and created based on detailed user analysis and testing.”
“That insight informed a design process that brought creative, UX and UI together to create a site that not only looks great, but which delivers an elegant and satisfying user experience that will meet the business’ commercial objectives and support further digital growth.”
Georgina Stoaling, Director of Ecommerce at Furniture Village said: “It was essential that our new site combined our unique brand experience with an intuitive and simple UI, so it made sense to partner with a customer experience specialist to achieve this”
“We chose Biglight because the team demonstrated a unique blend of the User Experience, Design and Optimisation skills we needed and could work collaboratively with our in-house design teams, capitalising on their pre-existing insights and we’re very pleased with the end result.”
Implemented on Demandware Commerce Cloud by Greenlight Commerce and supported by a first-class internal team, the new site will also allow Biglight to work alongside Furniture Village to continually improve the customer experience and conversion rates, through a programme of optimisation and testing using the Monetate platform.New Furniture Village site goes live