News



Charles Tyrwhitt appoints Biglight for customer experience optimisation

SONY DSC

We are delighted to have been appointed by Charles Tyrwhitt to help them deliver revenue growth through customer experience optimisation.

Following the appointment, we assessed the performance of the Charles Tyrwhitt website, using moderated usability testing, expert reviews and data analysis to identify improvements to the user experience on both mobile and desktop devices.

Our team worked closely with the in-house UX team to prioritise improvement opportunities and will now support the A/B testing of alternatives, allowing the business to make step-changes in performance.

Alex Buckingham at Charles Tyrwhitt said:  “We selected Biglight as our optimisation partner because they demonstrated a strong understanding of our business objectives, their significant experience in the fashion and retail sector, and because we felt they would be able to help us achieve our goals quickly and support us, where needed, as we move forwards. Also, we felt that Chris and his team were a great cultural fit with us.”