We exist to increase revenue for our clients, by creating remarkable customer experiences.

We combine the power of UX, Creative, Content and Optimisation with over 10 years’ ecommerce experience to create, optimise and personalise experiences that are based on user needs and maximise customer value.

Our focus on customer experience and our unique combination of capabilities  means we cross many of the traditional boundaries between services to deliver the solutions our customers need.

About Us

Customer Experience Design

We combine art and science to produce distinctive digital creative that engages and converts. We’re creative, but we’re also commerce.

Our integrated UX / Creative team craft beautiful website pages that are on-brand, with journeys that are optimised for results.

We help brands experiment; making and testing iterative design improvements towards a clear creative vision. A process we call Evolutionary Design.

Our responsive UX Accelerator helps ensure that every customer journey benefits from our accumulated learning of what actually works.

We understand the role of integrating content within the customer journey to engage users and increase conversion.

Customer Experience Optimisation

Our Customer Experience Optimisation (CXO) capabilities are focused on driving revenue by increasing purchase motivation and reducing the barriers to purchase.

We help brands identify optimisation opportunities using data analysis and benchmarking, heuristic evaluation and behavioural analysis.

We have dedicated user testing facilities, including a fully-accessible UX lab with viewing facilities, online streaming, recording and editing.

We execute ongoing optimisation and personalisation programmes using the most sophisticated tools in the world.

Content Creation & Optimisation

We know that relevant content presented during the customer journey increases conversion and average order values.

We also know that relevant and engaging content can play a huge role in acquiring and retaining customers from other channels, such as affiliates and email.

We create and optimise merchandising content, content stories and product content to help brands maximise engagement and drive sales.

We help brands create content marketing campaigns through affiliate partners to acquire customers without brand-erosive discounting.

Biglight Limited,
15 Leighton Place,
Kentish Town,
London, NW5 2QL
+44 (0)20 7989 2800
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