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Customer needs haven’t changed, but their expectations have – dramatically. Retail brands must respond to this quickly, then adapt to stay relevant.

We partner with you to help you make sense of what this means for your business, then help you create digital experiences that meet the expectations of your customers across all channels, from social to store.

We make an impact in 6 weeks, 6 months and beyond.

About Us

Experience Strategy

We help you understand your customers, their underlying motivations and needs and the journeys they take when they engage with you.

We assess how well their needs are met and their emotional response to the content, products and services you provide.

We shape strategies to help you close the gaps and define experiences that engage customers and deliver revenue growth.

Experience Design

We combine art and science to produce distinctive digital creative that engages and converts. We’re creative, but we’re also commerce.

Our integrated UX / Creative team craft beautiful websites that are on-brand, with journeys that are optimised for results.

We help brands experiment; creating and testing iterative changes towards a clear creative vision. A process we call Evolutionary Design.

Experience Optimisation

Our unique Customer Experience Optimisation (CXO) process has an outstanding track record in helping brands deliver consistent revenue growth by increasing purchase motivation and reducing the barriers to purchase.

Our Opportunities Audits combine data analysis and benchmarking with heuristic review and behavioural testing to identify and prioritise opportunities for improvement, with a significant impact across every aspect of the customer experience.

Our ability to test and deploy iterative improvements to the creative, content and usability of a brand's customer experience - at both an unparalleled pace and success rate - allows us to help them seize these opportunities sooner than would otherwise be possible.

Biglight Limited,
15 Leighton Place,
Kentish Town,
London, NW5 2QL
+44 (0)20 7989 2800
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