Delivering category growth through optimisation
Biglight helps Furniture Village increase revenue using its unique Customer Experience Optimisation process - increasing user engagement and purchase motivation, whilst removing the barriers to purchase.
This process involves the iterative testing and rapid deployment of improvements to the creative, content and usability of their customer experience in response to user needs overall, as well as in each key category. Driving sales growth.
Supported by an Opportunities Audit for each category, involving groups research and usability testing, both in-store and in our labs with real users and specialist colleagues, the process helps identify the specific customer needs in each category.
Rapid iterative testing then follows, allowing every aspect of the customer experience for that category, from taxonomy to creative and both online and offline, to be improved and aligned to those user needs, delivering a more relevant experience to customers and improved category sales performance.
“We chose Biglight because they had the unique blend of UX, Design and Optimisation skills we needed and could work collaboratively with our in-house design teams.”Georgina Stoaling - Director of Ecommerce , Furniture Village