Furniture Village, the UK’s number one, independent furniture retailer started the process of moving to a new ecommerce platform in 2015.
Wanting the new site to combine their unique brand experience with an intuitive and simple UI, they decided to partner with a customer experience specialist.
Having completed extensive user research and analysis, Biglight based the new site on its responsive UX Accelerator, creating intuitive and frictionless user journeys, combined with an updated look and feel.
Implemented on Demandware Commerce Cloud by Greenlight Commerce, supported by a first-class internal team, Biglight used its Cutover Optimisation process to ensure the new site delivered improvements in commercial performance
Since launch, Biglight have worked in partnership with Furniture Village to continually optimise the customer experience using performance analysis, usability testing and the Monetate platform.
“We chose Biglight because they had the unique blend of UX, Design and Optimisation skills we needed and could work collaboratively with our in-house design teams.”Georgina Stoaling - Director of Ecommerce , Furniture Village