Creating a premium customer experience for George.com
The brand purpose of George is clear - to deliver Style, Quality & Value to its customers. Our role is to communicate this in everything we do.
The work we do, in close collaboration with the in-house team, helps set the brand apart from its competitors and maintain its leadership position in value fashion.
We produce the assets used by George across its digital channels including product photography, editorial, creative and email, as well as creating and optimising the seasonal campaigns that play an important role in sales performance over key trading periods.
We support the business' content management and publishing processes and maintain and update its blog, including the creation of fashion and lifestyle content to increase customer engagement and natural search optimisation.
A partnership of 5 years in the making, Biglight has supported the impressive growth of the George business across womenswear and kidswear, as well as the successful extension of the brand into new areas, such as homewares and toys.
"Biglight has a great understanding of the George brand and our customers. We wanted to dial-up our fashion credentials and Biglight has helped make this a reality."Lindsey Ross - Head of Sales, George.com