In 2014, Timberland set out to reshape its global ecommerce experience as a result of the imminent move to a new infrastructure.
They engaged Biglight to help them analyse and benchmark performance, understand user behaviour and define opportunities to improve the customer experience.
Biglight completed the UX and creative design for the new European and US sites, using their responsive UX accelerator, delivering a frictionless user experience and refreshed look and feel, that was developed on WebSphere Commerce by Rosetta.
When the infrastructure went live in June 2016, Biglight employed its Cutover Optimisation process to ensure that the performance of the new sites was better than those they replaced.
Since launch, Biglight have worked in partnership with Timberland EMEA to optimise the customer experience using the Monetate platform, manage their CRM programme and use content to drive engagement and conversion.