At Biglight, we’ve always believed that transformation doesn’t start with technology, it starts with people. And nowhere is that more true than in B2B organisations, where the challenges of digital change run deeper, are more complex, and often more human than they appear on the surface.
Earlier this year, somewhere above the Alps, the seed of an idea took root. Despite over 25 years in ecommerce and digital, we recognised something missing in the B2B space. While B2C has matured rapidly, with no shortage of content, playbooks and platforms to share knowledge, B2B remains underserved. There are a few brilliant conferences, but beyond that? A real lack of content that gets into the gritty, human reality of making change happen.
So, we decided to do something about it.
Inspired by the honesty and focus of The Diary of a CEO, we launched The B2B Experience, a podcast designed to explore real stories of digital transformation in B2B, told by the people who’ve lived it.
Over the last 6 months, we’ve had the privilege of sitting down with 14 incredible digital pioneers from across the UK, Europe and the US. These guests have generously shared their stories - stories of change, resistance, breakthroughs, and learning. And while their backgrounds and sectors vary, we’ve noticed some striking common themes emerge:
Unconventional beginnings
Many of our guests were seen as outliers pushing digital forward in environments not always ready to embrace it. They were often perceived as unconventional (even a bit crazy) before ultimately earning recognition for reshaping their industries.
Curious, unscripted journeys
Few of their career paths were planned. Most followed curiosity, seized unexpected opportunities, and learned by doing - not through rigid blueprints.
The real obstacles are human
Again and again, what held back progress wasn’t tech. It was people. Organisational resistance, rigid processes, fear of change, were the real challenges.
Change only happens with trust
Every story highlighted a key insight: meaningful change in B2B is about trust. It’s about listening deeply, addressing fears, and building momentum by delivering outcomes that make life better for people.
These conversations have been humbling and endlessly inspiring and they’ve reinforced our belief that transformation is a deeply human journey.
A huge thank you to the brilliant guests who’ve joined us so far. We’re just getting started and our goal is simple: to close the insight gap around digital transformation in B2B, one story at a time.