How Did the Entertainment Media Sector Adapt to Rapidly Changing Customer Behaviour to Realise Huge Subscription Growth During COVID-19 Lockdowns Worldwide - and What Can Retailers Learn from the Industry’s Approach?
When COVID-19 precipitated national lockdowns worldwide, almost every sector - from retail to airlines - faced an existential threat.
However, the entertainment media sector was an exception - with millions of consumers stuck at home, media subscription sales exploded. For instance, in the week ending the 6th April 2020, subscriber growth rates were 960% higher than in the week ending 16th March.
In our fourth Biglight Briefing, we will be joined by Simone Barsky Nili, Product Director at Discovery Inc to explore the strategies entertainment media brands employed to overcome serious challenges and realise such stellar growth - and identify the lessons retainers can learn along the way.
We will explore:
- How entertainment media brands adapted to rapidly changing consumer behaviour
- The flexible subscription models that enabled brands to meet a wide range of customer needs.
- How the industry overcame production challenges during lockdown, in order to serve the quality content subscribers demand.
- The strategies these brands can employ to strengthen customer engagement, and retain new subscribers as needs change.
When: Wednesday 7th October 2020 @ 17:00 BST
To register for this FREE remote event just click here