Retail Tech Awards 2019: Biglight Shortlisted for Customer Experience Achievement

We’re delighted to have been shortlisted for a 2018 Retail Week Tech Award, specifically the The Hermes Excellence in Customer Experience award for our work with Ann Summers.

This is a really exciting award that recognises work right at the cutting edge of retail innovation, by rewarding initiatives focused where it really matters – on the customer experience.

Specifically, the judges are looking for innovations that “made the shopping experience more convenient, rewarding or inspiring.”

What’s Your Vibe?

Mobile phone with the Ann Summers and Biglight's 'Whats your vibe?' App

Our submission focuses on the work we did to help Ann Summers drive revenues in its sex toys business, by making the whole customer buying experience simple, informative and perhaps more importantly, fun!

Needless to say, given our success in making the Tech Awards shortlist, the initiative was wildly successful in terms of the commercials, but also very popular with users.

The customer experience improvements delivered by the project led to an increase in mobile conversion of 8% and was responsible for 3x the uplift in sex toy revenue that Ann Summers initially set out to achieve, representing an overall ROI of 1000%.

User feedback meanwhile, included “It’s different, I’ve not seen anything like that – not with all the info it gives you”, “I like this, it’s fun” and “It’s really interesting, almost starts to get you in the mood!”.

We’ll be crossing everything for a successful night at the award show on 13th September. In the meantime, if you want to know more about our work on customer experience strategy, design and optimisation,get in touch.