We've noticed a growing desire amongst digital leaders in manufacturing, wholesale and distribution to connect with other people like them.
So we've created The B2B Experience a rapidly-growing LinkedIn Group for leaders in B2B digital commerce to support this.
This desire is driven by three challenges people are facing:
1. They can feel isolated within their own organisations
Digital leaders in B2B operate within huge enterprises, often with international, sometimes global footprints, but where few (if any) of their colleagues "get" digital, or have actual experience working in it.
This means they have few opportunities to discuss ideas and share best practice with people who "speak their language" or have a genuinely informed opinion. There can be a real sense of isolation within their own organisations.
2. The B2B digital landscape is hidden from view
The world of B2B digital commerce is largely closed, with the majority of sites within the competitive and broader landscape hidden behind login screens. A kind of (thankfully, benign) dark web.
This makes it nigh-on impossible for digital leaders in B2B to assess the strength of their digital propositions, benchmark their customer experience or be inspired by best-in-class examples from other industries without engaging with others.
3. The B2B digital community is hugely fragmented
Finally, they are part of a hugely fragmented, still maturing digital community - separated from others facing similar challenges by job title, industries, countries and continents, with no associations and few conferences to support them.
As a result, it's extremely hard to find and connect with like-minded peers, to discuss ideas and share insights and learn from what others are doing - yet the desire to do all of these things is getting stronger.
The Solution
We want to make it easy for digital leaders in B2B to find and connect with each other and begin to unite this fragmented community - just when they need it most.
That's why we created The B2B Experience - a community for digital leaders in B2B on LinkedIn to connect and share.
If you are experiencing any of these challenges then - click here to join.