Engage and Influence: The Power of Gamification in Marketing

How game-based mechanics are helping organisations in a wide range of sectors to drive deeper customer engagement and influence behaviour - and what retailers can learn from their successes.

Today, in an age when consumers have become snow blind to advertising, it is harder than ever to create meaningful engagement with your target audiences.

But all is not lost. By tapping into the innate human need to compete and win, and by offering satisfying experiences, gamification transforms the way businesses are able to acquire, keep and grow customers.

Drawing on behavioural science - from Nudge to Flow Theory - gamification is proven to help brands to create deeper, more meaningful customer engagement and influence a wide range of behaviours. For instance, recent research found that gamification can lead to a 100% to 150% increase in website metrics such as unique views, return visits, email sign-ups, and time spent on the site[i].

In our fifth Biglight Briefing, we will be joined by Richard Robinson, General Manager at LeadFamly, the leading marketing gamification technology platform, to understand how and why gamification in marketing works - and look at potential applications in retail customer experience innovation.

We will explore:

• The science behind gamification in marketing - for instance, employing Nudge Theory to influence customer behaviour, or Flow Theory to deliver satisfying experiences.
• Real world examples of brands using gamification techniques to transform their ability to attract, engage and convert visitors into loyal customers.
• How game-based mechanics could help retailers deliver memorable, differentiated and - above all - engaging customer experiences online.

When: Wednesday 2nd December @ 1pm

To register for this FREE remote event just click here.