How game-based mechanics are helping organisations in a wide range of sectors to drive deeper customer engagement and influence behaviour - and what retailers can learn from their successes.
Today, in an age when consumers have become snow blind to advertising, it is harder than ever to create meaningful engagement with your target audiences.
But all is not lost. By tapping into the innate human need to compete and win, and by offering satisfying experiences, gamification transforms the way businesses are able to acquire, keep and grow customers.
Drawing on behavioural science - from Nudge to Flow Theory - gamification is proven to help brands to create deeper, more meaningful customer engagement and influence a wide range of behaviours. For instance, recent research found that gamification can lead to a 100% to 150% increase in website metrics such as unique views, return visits, email sign-ups, and time spent on the site[i].
In our fifth Biglight Briefing, we will be joined by Richard Robinson, General Manager at LeadFamly, the leading marketing gamification technology platform, to understand how and why gamification in marketing works - and look at potential applications in retail customer experience innovation.
We will explore:
When: Wednesday 2nd December @ 1pm
To register for this FREE remote event just click here.
