adidas

Helping adidas ensure customer needs are at the centre of its rapid digital innovation programme.

Experience Strategy - Global

Objective

adidas - global leaders in digital innovation believe that customer needs should be at the centre of everything they do. They partner with Biglight to help them do this.

Activity

We help adidas understand the motivations and needs of their customers and provide a range of services to help them innovateĀ at pace and at scale.

Impact

The work we do helps adidas shape the content and digital solutions they provide to their customers, both now and in the future.

Selected Work