adidas
Putting customer needs at the centre of digital innovation
Helping adidas ensure customer needs are at the centre of its rapid digital innovation programme.
Objective
adidas - global leaders in digital innovation believe that customer needs should be at the centre of everything they do. They partner with Biglight to help them do this.
Activity
We help adidas understand the motivations and needs of their customers and provide a range of services to help them innovate at pace and at scale.
Impact
The work we do helps adidas shape the content and digital solutions they provide to their customers, both now and in the future.