Vans

Transforming the digital brand experience across Europe - increasing customer engagement and growing revenue.

Experience Optimisation - EMEA

Objective

Vans partners with Biglight to deliver a programme of continuous improvement to its digital brand experience across Europe that drives business growth.

Activity

We use a range of qualitative and quantitative techniques to understand customer needs and behaviours and employ mixed methodologies to innovate, experiment and deliver incremental improvements to the customer experience across all European territories.

Impact

As a result of our activity, the look and feel of the Vans digital brand experience has been transformed and the levels of customer engagement and conversion have increased.

Selected Work