Vans
Transforming the digital brand experience
Transforming the digital brand experience across Europe - increasing customer engagement and growing revenue.
Objective
Vans partners with Biglight to deliver a programme of continuous improvement to its digital brand experience across Europe that drives business growth.
Activity
We use a range of qualitative and quantitative techniques to understand customer needs and behaviours and employ mixed methodologies to innovate, experiment and deliver incremental improvements to the customer experience across all European territories.
Impact
As a result of our activity, the look and feel of the Vans digital brand experience has been transformed and the levels of customer engagement and conversion have increased.