The North Face

Delivering incremental improvements to the customer experience provided by The North Face, resulting in significant revenue growth.

Experience Design & Optimisation


The North Face partners with Biglight to deliver a programme of incremental improvements to its customer experience across Europe to increase conversion and revenue.


We use a range of qualitative and quantitative techniques to understand customer needs and behaviours and employ mixed methodologies to innovate, experiment and deliver incremental improvements to the customer experience across all European territories.


The programme has resulted in the redesign of The North Face site, implemented in a series of experiments, resulting in a significant increase in revenue.

Selected Work