Brakes
Designing a new platform to support the B2B digital transformation of Brakes, one of Europe’s leading food wholesalers - providing 1 in 4 meals served outside the home.
Experience Design - B2B
Challenge
Approach
We completed an assessment of the current experience and defined four priorities for the design process based on this, customer needs and business objectives.
We defined a new direction for the brand that was simple yet scalable, created a UI design system, then completed the UX and UI design, focusing on the priorities we had set.
The complexity of the proposition required a minimalistic interface, allowing the user to focus on the task at hand without distraction, whilst adhering to WCAG AA standards or above.
Results
The new site resulting in a positive reaction from users and the client. Initial release components have seen an increase in dwell time and improvements in conversion.