Magnet Kitchens wanted to strengthen engagement with its trade partners by ensuring its digital experience reflected their needs, expectations and ways of working.
The business needed a clearer way to present its premium kitchen ranges, design services and trade support offer, while identifying opportunities for longer-term digital innovation.
The challenge was to improve customer experience, reduce friction in key journeys and create a digital platform capable of supporting future growth.
We embedded a multidisciplinary team alongside Magnet, working in weekly sprints across strategic and tactical workstreams.
Through stakeholder engagement, customer journey mapping, UX research and design thinking, we identified opportunities to improve both the practical and emotional aspects of the trade experience.
These insights informed a new visual language, design system and full website redesign, alongside validated prototypes and a prioritised roadmap for future digital transformation.
The project delivered a stronger foundation for customer-led digital transformation and future innovation.
Key outcomes
