Arco wanted to improve customer experience across its digital channels while reducing reliance on printed brochures and customer service teams. Its existing ecommerce platform was functional but dated and not accessible to all customers.
The business needed a modern B2B ecommerce experience that enabled customers to discover products, evaluate technical specifications, manage orders efficiently and access relevant safety guidance, while supporting customers of all sizes and reducing the cost of growth.
We combined customer research, stakeholder insight and experience design to create a new digital presence tailored to the needs of Arco's diverse customer base.
The new experience made it easier to find, compare and purchase products, while supporting role-based personalisation, technical product selection and self-service ordering.
Built to modern accessibility standards, the platform introduced tools that simplified complex purchasing decisions and helped customers complete tasks quickly and efficiently across desktop, tablet and mobile.
The new digital experience enabled customers to find the right products faster, place orders more efficiently and access the information they needed independently.
By combining personalised journeys, self-service tools and improved usability, Arco created a scalable platform that supported both customer satisfaction and operational efficiency.
Key outcomes
