George

Delivering a premium digital customer experience for George.com that helps the business maintainĀ its leadership position in UK fashion retailing.

Experience Design

Objectives

The work we do, in close collaboration with the in-house team, aims to set the brand apart from its competitors and maintain its leadership position in value fashion.

Activity

We produce the assets used across digital channels including photography, editorial and creative, as well as the seasonal campaigns that play an important role in sales performance over key trading periods.

We support the merchandising, content management and front-end development processes and create fashion and lifestyle content to engage and inspire customers across digital platforms.

Impact

Our work has played a key role in supporting the impressive growth of the George business, which is now one of the UK's top 5 retailers of clothing and footwear.

Biglight has a great understanding of the George brand and our customers. We wanted to dial-up our fashion credentials and Biglight has helped make this a reality.

Lindsay Reeve, George.com

Selected Work